While looking at the monthly sales charts lately, I started thinking, is the comic industries reliance on variant covers sustainable? It is very clear from my monthly analysis of Star Wars comic sales that variant covers have a large impact on sales. What use to be a special treat for collectors has now become the norm and the ratio of some of these variants are getting higher and higher. Not only that, but we have businesses now that do nothing but sell variant cover exclusives. Plus, existing businesses like Mile High Comics have also jumped into this craze and it is the focus point of most of their newsletters now. And it isn't abnormal to see 10+ variant covers for a title launch.
So, what do you think? Is this healthy for the industry? Or are the publishers digging themselves a hole by catering to variant cover collectors?
I didn't find the right solution from the internet.